Executive Vice President & Chief Operating Officer
Juan Reffreger is the Executive Vice President and Chief Operating Officer at Blue Equity, LLC and is responsible for oversight and support of all Blue Equity controlled portfolio companies. Prior to his current role, Reffreger was the key force in building Blue Equity’s Enlace Spanish Yellow Pages business into the largest independent Spanish Yellow page directory in the United States. A controlling interest in the business was sold in October 2006 to an affiliate of Teléfonos de México S.A.B. de C.V. (NYSE: TMX), the Mexican telecommunications conglomerate generally referred to as “Telmex.” At Telmex’s request, Reffreger served as Chief Executive Officer of Sección Amarilla USA from October 2006 through October 2011.
Reffreger brings to his role at Blue Equity a proven record of success in sales and business development. Before becoming a part of the senior management team of Blue Equity, Reffreger worked at First Omni, a portfolio company of Blue Equity engaged in the residential mortgage lending business where he quickly rose to top producer status.
Prior to joining First Omni, Reffreger was the Sales Manager of Cementos Moctezuma, S.A. de C.V., the 2nd largest cement company in Mexico. In this position, Reffreger oversaw the central-east territory out of Puebla, Mexico, and led the team to 20% growth annually. Reffreger also owned and managed Publicidad E Ideas, SA. De CV, an advertising company based in the Mexican Caribbean. There he initiated sales of advertising spaces in shopping centers. Reffreger was also the sales manager for Progress Rail Services de Mexico, S.A. de C.V. He began his career as a sales executive for Ferromex.
Reffreger earned his B.A. in Economics and M.B.A. in International Management from Universidad Anahuac in Mexico City. He served on the board of the Hispanic Business Association of Louisville for the 2004 term.