In the News

Bacardi Ltd. Acquires Angel’s Envy Bourbon Brand

March 31, 2015

Excerpted from The Wall Street Journal article by Tripp Mickle.

Bacardi Ltd. on Monday said it has acquired the company behind the Angel’s Envy bourbon brand, giving the family-owned rum and spirits company its first American whiskey.

Financial terms of the deal weren’t disclosed. Bacardi was a minority investor in Angel’s Envy before the acquisition.

Angel’s Envy, which is owned by Angel’s Share Brands and Louisville Distilling Co., sold 45,000 nine-liter cases last year and is projected to sell 65,000 cases this year. The brand’s signature port-finished bourbon, priced at $46, is one of the fastest-growing premium bourbons.

The bourbon category has been red hot, with sales increasing 35% in the U.S. and 50% overseas over the past five years. Bacardi, which also makes Dewar’s Scotch and Grey Goose vodka, has missed out on the category’s growth because it didn’t own a bourbon or American whiskey brand.

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