Excerpted from thespiritsbusiness.com.
Mezcal brand The Lost Explorer has collaborated with private member’s club Annabel’s to launch a bottle that will raise funds for the Amazon rainforest. The partnership sees the release of 1,000 limited edition bottles of The Lost Explorer Mezcal. Proceeds will go towards The Caring Family Foundation’s rainforest-saving commitments, which closely aligns with The Lost Explorer Mezcal’s ethos.
CEO Tanya Clarke said: “At The Lost Explorer Mezcal, we are proud to partner with Annabel’s in contributing to The Caring Family Foundation’s goal of planting one million trees in the Brazilian Amazon rainforest by March 2024.
“Being part of this partnership is incredibly rewarding because of the awareness it inspires for this critical issue, alongside the pledge of planting one million trees in the rainforest.”
The two brands have come together to create a unique bottle and box design influenced by the Amazon rainforest-inspired façade of the London-based private member’s club, which was unveiled today (5 September).
The Lost Explorer Mezcal’s bespoke bottle is made from over 55% recycled crystal scraps, and is hand-labelled and sealed with biodegradable natural beeswax. The special edition bottle is housed in a unique, keep-safe box that has been made using sustainably-sourced materials that are fully recyclable.
The limited edition bottles will be available for purchase at Selfridges, Hedonism Wines, and The Whisky Shop priced at RRP £120 (US$138.40) from 8 September, with proceeds from each bottle going towards planting 35 trees.
The collaboration expects to raise enough funds to plant 35,000 trees, contributing to the charity’s mission of planting one million trees by March 2024 to aid reforestation in the Brazilian rainforest.
Elevating the partnership further, three Amazon mezcal cocktails have been created to be sold at the club throughout the month of September, with every drink sold planting an additional two and a half trees.
“Mezcal is the world’s most exciting spirit right now,” said Clement Robert, head of beverage at The Birley Clubs. “People are looking for authentic products with artisanal quality and transparent, sustainable brand values and The Lost Explorer Mezcal delivers exactly that.
“Mezcal is a natural next step for lovers of Tequila, but with different terroir, agave varietals and bespoke production methods, that add a natural depth, spice and smokiness that is absolutely unique.”
Annabel’s has previously partnered with Patrón Tequila to raise funds for the Amazon rainforest.
Read the article on thespiritsbusiness.com HERE.