Blue Equity, LLC and Telefonos de Mexico, S.A. de C.V. (TELMEX) (BMV: TELMEX) (NYSE: TMX) (Nasdaq: TFONY)
(LATIBEX: XTMXL) announced today that TELMEX has acquired an 80% controlling interest in the affiliate of Blue Equity, LLC that publishes Enlace Spanish Yellow Pages. In connection with the acquisition, such affiliate has changed its name to SECCION AMARILLA USA, LLC.
TELMEX will rebrand the U.S. directories with the SECCION AMARILLA logo and name, a brand with over 100 years of experience in the directory business and currently with over 135 directories published and distributed throughout Mexico. Enlace is the largest independent Spanish yellow page directory publisher in the United States with over 32 directories published and distributed nationwide in more than 18 States. The Enlace platform also includes robust online directories for each market served, available at www.superpaginas.com.
Blue Equity will retain an equity stake in the new entity and will continue to operate the United States division of the directory business in conjunction with TELMEX.
Enlace Spanish Yellow Pages has been a publication of a subsidiary of Blue Equity, LLC. Blue Equity, LLC is an independent, private equity firm based in Louisville, Kentucky. It actively invests both growth capital and business expertise in enterprises with solid development potential. Blue Equity forms strategic partnerships with existing management teams and leverages its expertise and relationships to stabilize, strengthen and grow lasting value. Investment efforts and managerial expertise are focused on the operation of a global and diversified portfolio of business enterprises, including opportunities in media, publishing, sports and entertainment, financial services, real estate and international trade. Blue Equity is dedicated to helping businesses grow by accelerating opportunity and driving innovation to the marketplace. blueequity.com.
TELMEX is the leading Telecommunications Company in Mexico. TELMEX and its subsidiaries provide a wide range of telecommunications services, data and video transmission and Internet access, as well as integrated telecommunications solutions to its corporate customers. Additionally, it offers telecommunications services through its international subsidiaries in Argentina, Brazil, Chile, Colombia and Peru. More information about TELMEX can be accessed on the Internet at www.telmex.com.